Marketing Consulting . Starnberg, Bavaria

Marketing strategy
that actually
works.

We help mid-sized European businesses build marketing strategies grounded in data, competitive reality and commercial sense. No frameworks for frameworks' sake.

Start engagement See our work
// Brand Strategy // Go-to-Market Planning // Marketing Audit // Content Strategy // Campaign Strategy // Marketing Team Coaching
What we do

What we do.

Six consulting areas. Each one designed to produce a specific, measurable change in how your marketing performs.

Service 01

Brand Strategy

Define your market position, messaging hierarchy and competitive differentiation. We build brand strategy on evidence, not assumptions.

From From 1,890.40
Services
Service 02

Go-to-Market Planning

Structure a market entry or product launch that minimises guesswork. Audience segmentation, channel strategy, messaging and measurable milestones.

From From 2,340.80
Services
Service 03

Marketing Audit

A clear-eyed assessment of what your marketing is and is not doing. Budget efficiency, channel performance, audience alignment and missed opportunities.

From From 1,240.60
Services
Service 04

Content Strategy

Build topic authority through a planned content system. Editorial direction, content architecture and a distribution strategy tied to commercial objectives.

From From 1,640.30
Services
Service 05

Campaign Strategy

Campaign frameworks, messaging development, media mix planning and KPI structure. Built to produce results you can measure, not activity you can report.

From From 1,470.90
Services
Service 06

Marketing Team Coaching

Practical coaching for in-house marketing teams. Skills assessment, process improvement, structured feedback and the strategic thinking frameworks that produce better work.

From From 2,890.50
Services
"
Marketing strategy only works when it is specific. Generic frameworks produce generic results. We build strategy around what your market actually does, not what textbooks say it should.

Procore Lab Consulting, Starnberg

Selected work

Selected work.

Three projects. Three different problems. All solved through rigorous strategic thinking and clear implementation.

Brand repositioning for a mid-sized B2B software company. 01
Technology / Munich

Brand repositioning for a mid-sized B2B software company.

The client was competing on features and losing ground to cheaper alternatives. The real problem was not the product. It was that they could not articulate clea...

+40% qualified leads

Go-to-market for an expansion into three new European markets. 02
E-commerce / Hamburg

Go-to-market for an expansion into three new European markets.

The client had a product that worked well in Germany and wanted to expand to Austria, Switzerland and the Netherlands. Each market required different messaging,...

3 markets. 1 quarter. Profitable.

Marketing audit that identified 35% budget waste across paid channels. 03
Media / Berlin

Marketing audit that identified 35% budget waste across paid channels.

The client was spending significant budget across four paid channels with no clear attribution or consistent creative strategy. Our audit revealed duplication i...

-35% wasted ad spend

Our Work
The process

How we work.

Our engagement process from initial conversation to delivered strategy.

01

Brief

We start with a detailed conversation about your situation, objectives and the constraints you are working within.

02

Audit

We assess the current state: market position, competitor landscape, audience behaviour, channel performance and budget allocation.

03

Strategy

We develop the strategic framework. Positioning, messaging, channel priorities, campaign structure, content architecture or whatever the scope requires.

04

Workshop

We present and workshop the strategy with your team. Every recommendation is tested against your commercial reality before it leaves the room.

05

Guide

We support implementation. This means feedback, adjustments and the advisory access your team needs to execute the strategy correctly.

What clients say.
"
The brand strategy work transformed how we position ourselves in a crowded market. We stopped competing on price and started winning on value. The clarity we got from that engagement has driven every major marketing decision since.
Katharina Richter CEO, Munich Technology Company
"
We had tried two other consultancies before Procore Lab. The difference was that they actually engaged with our business model before recommending anything. The go-to-market plan they built was specific enough to be useful, not generic enough to be ignored.
Alexander Brandt Managing Director, Hamburg E-commerce
"
The audit was uncomfortable. That is what made it useful. They showed us exactly where our budget was being wasted and why. We had been running campaigns for months that were producing no commercial result. We fixed that within two months of the report.
Sarah Muller Marketing Director, Berlin Media Company
40+ brands advised
6 European markets
94% client retention rate
2018 founded in Starnberg
Engagement levels

Three engagement levels.

Every engagement is a fixed scope. We quote clearly and do not run over.

Discovery

One focused engagement: audit + strategy session.

€1,890.40
  • Marketing Audit
  • Brand Positioning Session
  • Competitor Landscape Review
  • Written Recommendations Report
  • 30-min Follow-up Call
Choose this level
Most complete

Strategy

Complete strategic engagement over 6-8 weeks.

€3,740.80
  • Everything in Discovery
  • Full Brand Strategy
  • Go-to-Market Plan
  • Content Strategy Framework
  • Campaign Strategy & KPIs
  • 2 Strategy Workshops
  • 3-month email support
Choose this level

Growth Partner

3-month advisory partnership. Ongoing strategic support.

€6,890.50
  • Everything in Strategy
  • 3 months ongoing advisory
  • Monthly strategy review sessions
  • Team coaching (4 sessions)
  • Campaign oversight and feedback
  • Direct access via priority channel
  • Quarterly performance review
Choose this level
FAQ

Questions clients ask.

External perspective is the primary value. An in-house team is close to the business, which means they often cannot see what is not working clearly or objectively. We come in without assumptions, do the audit work and tell you what we actually find. We also bring cross-sector experience that most in-house roles do not build. That said, we work with in-house teams, not against them. Most of our clients have internal marketing people who are good at what they do. They need strategic clarity, not to be replaced.
A Discovery engagement typically takes two to three weeks. A Strategy engagement runs six to eight weeks. A Growth Partner engagement is a three-month advisory partnership with monthly touchpoints. Timelines depend on the complexity of the brief and the speed at which your team can participate in the workshop stages. We are transparent about scope before any engagement begins.
Yes. We have worked with clients across Germany, Austria, Switzerland, the Netherlands and the UK. All engagements are delivered remotely unless an in-person workshop is specifically included in the scope. We have delivered go-to-market work for clients entering markets in six European countries. Language is not a barrier for English or German-speaking clients.
The Growth Partner engagement is our structured three-month advisory retainer. After that period, clients can renew on a rolling monthly basis. Monthly retainers are available for clients who have already completed a Strategy engagement with us and need ongoing strategic oversight. We do not offer standalone monthly retainers without an initial strategy engagement. The strategy work is what makes the ongoing advisory useful.
FAQ

Ready to talk?
Let's start.

We offer a free 30-minute introductory call. No pitch, just a conversation.

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