Case studies

Our Work.

Three projects. Three different problems. All solved through rigorous strategic thinking and clear implementation.

Brand repositioning for a mid-sized B2B software company. 01
Technology / Munich

Brand repositioning for a mid-sized B2B software company.

The client was competing on features and losing ground to cheaper alternatives. The real problem was not the product. It was that they could not articulate clearly why the product deserved its price. We rebuilt their positioning around the specific business outcome they delivered, not the features that produced it. Six months after launch: 40% increase in qualified leads.

+40% qualified leads

Go-to-market for an expansion into three new European markets. 02
E-commerce / Hamburg

Go-to-market for an expansion into three new European markets.

The client had a product that worked well in Germany and wanted to expand to Austria, Switzerland and the Netherlands. Each market required different messaging, different channel priorities and different competitive context. We produced separate go-to-market plans for each, structured around the specific audience dynamics in that market. All three launches were profitable within the first quarter.

3 markets. 1 quarter. Profitable.

Marketing audit that identified 35% budget waste across paid channels. 03
Media / Berlin

Marketing audit that identified 35% budget waste across paid channels.

The client was spending significant budget across four paid channels with no clear attribution or consistent creative strategy. Our audit revealed duplication in audience targeting, campaigns with no clear commercial objective and creative that was being rotated without any performance logic. The resulting recommendations reduced spend by 35% while improving overall conversion volume in the following quarter.

-35% wasted ad spend

What clients say.
"
The brand strategy work transformed how we position ourselves in a crowded market. We stopped competing on price and started winning on value. The clarity we got from that engagement has driven every major marketing decision since.
Katharina Richter CEO, Munich Technology Company
"
We had tried two other consultancies before Procore Lab. The difference was that they actually engaged with our business model before recommending anything. The go-to-market plan they built was specific enough to be useful, not generic enough to be ignored.
Alexander Brandt Managing Director, Hamburg E-commerce
"
The audit was uncomfortable. That is what made it useful. They showed us exactly where our budget was being wasted and why. We had been running campaigns for months that were producing no commercial result. We fixed that within two months of the report.
Sarah Muller Marketing Director, Berlin Media Company

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