Strategy built on specifics.

Why Procore Lab.

Procore Lab Consulting was founded in Starnberg in 2018. The premise was direct: most marketing consultancies sell frameworks, and most frameworks are too generic to drive real commercial change.

We started as a two-person practice after a combined 20 years in marketing leadership roles across publishing, software and consumer goods. The clients we worked with kept asking the same question: why does so much marketing produce so little that is measurable? We built our practice around answering that question seriously.

We work with mid-sized businesses across Germany, Austria and Switzerland, and increasingly with European companies entering the German-speaking market. The work is always specific to the client, not adapted from a template.