What this involves.
Content strategy that is disconnected from commercial objectives is just editorial planning. We build content strategy that starts with the commercial question: what do you need people to understand, believe or do in order to buy from you, and how does content help them get there? From that starting point we build the topic architecture, the format decisions, the channel distribution and the production system. The result is a strategy that is specific enough to brief a writer on and specific enough to evaluate content performance against a meaningful standard.
What you will have at the end.
Which engagement level includes this.
This service is included in the Strategy and Growth Partner engagements. It can also be booked as part of the Discovery engagement with a focused scope. Use the custom package builder to configure your engagement and see how this service fits in.